Social Media Toolkit

NEST360° Public Launch

Please forward this toolkit to your organization’s communications person or staff member in charge of social media.

From Friday, October 4th through Saturday, Saturday 18th, NEST360° is launching a media campaign to communicate the need for building the child health workforce in Africa. 

Below, you will find suggested social media messages and images for Twitter, Facebook, and Instagram. These resources are designed to help you spread awareness of your contribution or partnership with NEST360°. 

Campaign Details

Campaign Dates

Thursday, October 4th through Friday, October 18th.

Please Note: A separate kit will be sent out later for World Prematurity Day on November 17th.

Main Accounts

@NEST360 on Facebook

@NEST360 on Instagram

@NEST360 on Twitter

Post Categories

01 Overview

02 Donor Support

03 Our Team

04 NEST360 4-Gap Approach

05 London Meeting Live posts & feed

Suggested Hashtags

Main Hashtag: #NEST360

Partner Country Hashtags: #NESTKenya, #NESTMalawi, #NESTTanzania, #NESTNigeria

 

Other Tags: #globalhealth, #newbornhealth, #newborn, #Africa, #SDGs, #sdgs2030, #HealthyAfrica, #UHC, #subSaharanAfrica, #Malawi, #Kenya, #Tanzania, #Nigeria, #everynewborn, #innovation

Campaign Messages I: Media & Press Releases 

Rice University Malawi Research Press

Tweet

#NEST360 builds on research published recently in Pediatrics @AmerAcadPeds with @unimacom and @QECH_Chipatala showing an improvement in newborn survival could be sustained in routine care as part of a nurse-led CPAP program introduced by Malawi Ministry of Health @MoHandP_Malawi. #sdgs

bit.ly/2m65SwE

Facebook/Instagram Post  

@NEST360 builds on research published recently in Pediatrics @AmerAcadPeds with @unimacom and @QECH_Chipatala showing an improvement in newborn survival could be sustained in routine care as part of a nurse-led CPAP program introduced by Malawi Ministry of Health @MoHandP_Malawi. bit.ly/2m65SwE

#Nest360 #sdgs #Malawi #everynewborn #HealthyAfrica

NEST360° Overview

Tweet

We are thrilled to announce the official launch of #NEST360, a new #globalhealth partnership. Hundreds of thousands of babies could be saved through the scaling comprehensive #newborn care with $68 million in funding for phase 1. bit.ly/nest360

 

Every year 1 million #newborns die in #subSaharanAfrica. #NEST360 aims to prevent the majority, we will. bit.ly/nest360

Facebook/Instagram Post  

Every year 1 million newborns die in Africa. We aim to prevent the majority. @NEST360 is reducing newborn mortality rates in sub-Saharan African hospitals by 50 percent by 2030 through comprehensive care that is sustainable and affordable. #NEST360 #sdgs2030 #globalhealth #sdgs #newborn #health #preterm #EveryChildAlive

bit.ly/nest360

Hundreds of thousands of babies could be saved through a major new global health consortium @NEST360 with $68 million in funding for the first phase of scaling comprehensive newborn care. #NEST360 #sdgs2030 #globalhealth #sdgs #newborn #health #preterm #EveryChildAlive

bit.ly/nest360

Campaign Messages II: Donor Support 

Donor Recognition

Tweet

Every year, 1 million newborns die in Africa. #NEST360 aims to prevent the majority. This program is funded by an exceptional example partnership of @macfound @gatesfoundation @CIFFchild @ELMAPhilanthro @LemelsonFDN and other donors.

.@macfound’s #100andChange competition awarded a $15 million grant to @NEST360 in 2017 with the goal of reducing infant mortality in hospitals in #Africa by 50%. The award set in motion partnerships that now total $68 million in funding. @LeverforChange

.@LemelsonFDN provided support when #NEST360 was just an inspired idea—that engineering undergraduates could design life-saving devices for real world impact. Now #NEST360 has $68 million in funding to scale up its work.

bit.ly/lemlson

Donor Recognition

Facebook/Instagram Post  

Every year, 1 million newborns die in Africa. @NEST360 aims to prevent the majority. This program is funded by an exceptional example partnership of the Bill & Melinda Gates Foundation @gatesfoundation, the John D. and Catherine T. MacArthur Foundation @macarthurfdn, the Children's Investment Fund Foundation @ciffglobal, the ELMA Foundation, @TheLemelsonFoundation, the Ting Tsung and Wei Fong Chao Foundation.

#Nest360 #sdgs #everynewborn #HealthyAfrica

The MacArthur Foundation’s #100andChange competition awarded a $15 million grant to @NEST360 in 2017 with the goal of reducing infant mortality in hospitals in Africa by 50%. The award set in motion partnerships that now total $68 million in funding. @LeverforChange @macarthurfdn

“The Lemelson Foundation was there at the earliest stage, providing support when it was still just an inspired idea—that undergraduate engineering students could be part of creating products to have real social impact in the world. Starting with one small grant through our longtime partner VentureWell, we were part of an ecosystem of upstream funders that helped Rice 360° develop their idea from a college course into a scalable program that in 2017 was awarded a $15 million grant from the MacArthur Foundation’s 100&Change competition.” Now #NEST360 (@NEST360) has $67 million in funding and works in #Malawi, #Kenya, #Tanzania, and #Nigeria.

bit.ly/lemlson